It is true that in today’s marketplace, to make a mark as a
serious business, you need to have a strong digital presence. Social media and
the different channels that a business needs today to reach out to their customers,
need to be explored. Establishing the brand and its credibility, and building
on customer engagement, are extremely crucial.
The healthcare industry has been through a tremendous
process of transformation. Technology innovations in care management, with a
robust improvement of processes, require financial consistency.
The present scenario in the medical billing world asks a
provider to stay ahead in their practice management efforts. You have to
combine better medical claims with transparency in platforms that share
information. Expert resources, medical billers, coders and AR specialists that
reduce the gap between claims submission and payables!
A fact sheet on Dr.Dipak Nandi
Dr. Dipak Nandi, MD is a New York-based entrepreneur and
psychiatrist. Over the years, he has been responsible for major outsourcing
activities in the world of medical billing.
As a thought-leader in his tenure with US-India Business
Council, he analyzed the major pain areas in revenue cycle management and how a
360-degree effort, with seamless processes, can provide end-to-end support.
Reducing billing costs, implementing better denial
management, optimizing processes through suitable automation and overcoming
hindrances in the path of generating revenue – have featured in a large way in
Dr. Nandi’s philosophy. In 2007, he founded GoTelecare with the vision to
provide actual solutions to such problems for all healthcare providers.
As a seasoned entrepreneur, he took his belief in the
necessity of medical billing outsourcing and turned it into a profitable
venture. By developing a strong team of skilled billers and coders, he has
successfully made GoTelecare a preferred partner for major providers and payers
in the country.
He also built a telemedicine platform that facilitated
consultations between patients and physicians. Being a practitioner himself, he
wanted to build solutions that make patient care streamlined and simple. As a
student of Medicine, he watched with great interest, the disruptive
developments in the world of healthcare. The GoTelecare telemedicine platform
is a result of such observations.
Do you have the
perfect digital marketing plan?
Today, the company is looking to capitalize on the momentum
it has gathered, and Dr. Nandi, along with the entire GoTelecare family, is
actively looking to go beyond the conventional services of an RCM company. In
this regard, one of the most striking forays has been made in the area of
providing digital marketing solutions for its clients.
The questions raised include, what are the key factors that
determine the marketing campaigns of various healthcare practices? Do they have
a vibrant social media presence that promotes customer engagement and generates
new business?
The company is now offering their stand-alone services
in search engine optimization (SEO), content marketing, social media marketing
and lead-generation via digital avenues, in addition to their regular medical
billing services. GoTelecare is all set to become a true one-stop destination
for healthcare practices for generating business as well as processing orders.
Author Bio : Dr. Dipak Nandi,
MD, is a New York based psychiatrist and entrepreneur. He has been
responsible for major developments in the field of healthcare
outsourcing, especially medical billing, insurance claim administration
and telemedicine. A key member of the United States India Business
Council (USIBC), he is currently engaged in key initiatives in the
segment of knowledge process outsourcing.
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